Your attendees become your promoters
A guest puts their name and photo on your event poster, then shares it on WhatsApp, Instagram, and Facebook. The invitation travels with someone their friends already know. Eventbrite’s social commerce research describes the same shift: attendees become promoters, and sharing through a social graph is virtually free.
Spend less — or nothing — on the next campaign
A personal poster reaches a friend’s circle. You can keep a small budget for the channels that still matter, and let the people who are already coming carry the rest of the invitation.
A recommendation outperforms an ad
Nielsen’s 2021 Trust in Advertising study found that 88% of people worldwide trust a recommendation from someone they know more than any other channel. The same study found that 50% more people trust those recommendations than online banner ads, mobile ads, text messages, and search ads.